Ochre (oh:kuh) - Slow | Small Batch | Studio-To-Street Activewear that loves you back
Ochre is a warm, yellow-toned pigment found in the Earth, adding a touch of earthiness to our brand. Born out of love for the environment, a purpose and a clear conscience, we aim at achieving our sustainability goals and doing our bit towards giving back to the Earth
As women in fitness, we had always struggled to find aspirational, yet sexy styles that we would love to flaunt during our workouts. Apart from finding solutions to the most common problems faced with tights, namely, see-through fabrics, lack of support and compression, inconsistent sizing, we have also been able to create styles that uplift your mood, keep you comfortable, elevate your performance and make you fall in love with yourself while you train. From the classic black to colourful prints, you'd want to wear these beyond your workout.
Transparency / Honesty
Kind To The Earth
With an aim to be as sustainable as possible, we vow to create our products mindfully. We reduce our waste by producing in small batches, choosing ethical fabrics and eliminating plastic waste in packaging and sampling. We are not perfect therefore we continue to strive to be better. For every order, we donate INR 5 to Kuddle Life Foundation - an NGO that works towards preserving the marine ecosystem. Prices on our website also include INR 5 that goes towards the same cause.
We get you - Indian Women. Indian Bodies. Indian Sizing - the dearth of homegrown, activewear brands with consistent sizing across styles, lack of quality fabric and poor fits are some problems we're trying to solve. What we promise:
One Size, all across - pick any style of tights/bra
ABOUT THE FOUNDERS
Instagram - @a_deity_
A born athlete - Aditi was put into sports at a very young age. From being a black belt holder in Karate to being a national track and swimming athlete to being one of the fittest women in India in crossfit, you name it, she has done it all. In all her years of experience, she felt that women were underrepresented in sports. They were hardly encouraged to continue sport after a certain (read: marriageable) age. Keeping this in mind, she wanted to create something for women in sport and fitness that makes the community stronger.
Ochre is an expression. She has always found beauty in strength, and she wants each woman to know this and own her strength.
“I have always found myself buying new training clothes every few months simply because no brand could live upto my training demands! Because of this, I have always found clothes to be wasteful so I wanted to make the change to create clothes that love the earth too. I literally took matters into my own hands (haha).”
With her background in product design and sport, she found a passion to create beautiful yet conscious fitness apparel that are good for you and the environment. Ochre is set to ignite a fire within you to lift, move, dance and work.
Instagram - @radhika_shanker
Love for football as a sport and passion for lifting that started with Crossfit, Radhika is someone who's always believed that Movement is medicine. An active individual all throughout, a cheerleader of women who love to move and a firm believer in the importance and benefits of strength training for women, she's always disliked how dark and uninspiring activewear for women in India had been.
"I could find no pair of tights in ANY of the 105638 brands that I had tried, that would fit my waist and thighs at the same time, I'd be a Small in some styles for the same brand and a Medium in some."
While she set herself on a journey to full-time build Ochre, she vowed to create something beautiful out of it while solving for all the problems that exist - something sexy, stylist and worth flaunting - watch how all heads at the gym turn towards you and watch how all ladies would wanna know where that bra is from, be a #WomanOfOchre